Teaser Trailer Analysis: Skyfall

This teaser trailer starts off with a green band signifying that this trailer adheres to the standards for motion picture advertising. This is then followed on by two company logos which the film is sponsored by. This is to show that this teaser trailer is legal and real. The opening scene is an establishing shot were the main protagonist James Bond has his back to the camera on top of a building looking at a view of the heart of London. From this shot James Bond is more to the left but is still central and to the right you can see Big Ben and the Union Jack flag. From this shot there are hints that they are proud and have risen from whatever has happened due to the tall flag. Because they have got what was wrong right, they decided to put James Bond to the left in this frame. Meaning that the main protagonist is the person who put thing's right. In the next sequences of shots there are 2 voices in this voice over. One being James Bond and the second voice being the man who interviews James Bond. During this there is a non-diegetic sound of the slow violins to create a sad atmosphere as if some one has died. The main shot here which gets the audience thinking and asking questions about is where the man interviews James Bond and says the word 'Skyfall'. Here you see James Bond doesn't answer straight away and the scene does a fast cut into another shot for nothing mere then a second. During that second you see James Bond holding a gun and makes you think what happened in that scene to effect James Bond. The man then repeats the word 'Skyfall' again and James Bond finally answers and say's 'done'. This makes you think what is Skyfall and what it means to James Bond as it is the title of the film, and by the straight serious look on his face it seem's that this word has a deep meaning to him. James Bond then gets up and as he walks away he looks directly at the glass that he's colleagues are behind showing he is not entirely happy with them and how he has very high authority within that organisation. The next shots are fast shots which are action scenes that could be in the film and they are accompanied by a loud up tempo music which gives off a dangerous and suspenseful atmosphere. In the shots you see the typical James Bond getting very close to a women. Most of these shots are dark with grey sky's indicating that this isn't all one sided and that James Bond is going to have a very difficult time. Along with the music, the fast action shot really emphasises the genre of the film which is action thriller. After all these fast shots it then slows down to a black screen with the white coloured title SKYFALL in big capitals. The music for this has changed to a rather soft more enchanting sound. This creates good suspense and is used more as the good side of the film rather then the up tempo beat used for dangerous events that has been caused by the so called baddies. You also get that this music is for the good side as James Bond then says during the end of the title slide and the next shot 'They are coming to kill us' and after about a second or two he says 'were going to kill them first' showing the cocky side of James Bond. Then you see more shots of James Bond jumping off a bridge on a motorbike and hitting another man showing that he is here and is very good at what he does. During these shots you get another up tempo action music which sounds a little like the original James Bond theme song. Because it doesn't show much insight of the film it keeps the audience wanting more and leaves a cliff hanger. This teaser trailer is a very good teaser trailer for me and my film partner Kiyan. This is because we also have gone for the same genre as this film which is action thriller and we can take ideas from this trailer. We can take ideas of the fast cuts, the different types of music to create a great action thriller atmospheres, the lighting and some ideas of the action shots itself. Hopefully me and Kiyan can take these ideas on board and not give away too much of the plot just like Skyfall didn't, which leaves the audience like myself teased and wanting to see more. This teaser has all the right conventions of a teaser trailer, from how long the teaser trailer was to all the shots, music and voice overs.